This immersive online series is designed for writers, producers, and creative leads looking to master the art of pitching within the evolving global TV landscape. Each 90-minute session includes a lecture, discussion, and practical exercises designed to strengthen your story concept and hone your delivery.

Who Should Attend?
Writers, producers, head writers, and creatives aiming to move into lead creative or showrunning roles within scripted drama, or to gain a deeper understanding of how to sell and package their TV projects internationally.

Location:
Online Programme via ZOOM
All Online Programmes will be conducted in English

Terms & Conditions 

For more details contact: london@mediaxchange.com

Session One

Intro – The basics of pitching

Wednesday January 21 2026

The de facto pitch structure: What goes into each of the 7 sections, why it’s important and how to organize your pitch so that executives will take away a clear picture of the show you are trying to sell. Along the way we will introduce the elements of the pitch format that are sneakily relevant as you turn your idea into a show

Session Two

What makes something a good idea and how to turn that idea into a clearly defined show with a sustainable story engine

Thursday January 22 2026

This session will cover the core elements that define the nature of your show including: the importance of sustainable conflict, the pitfalls of backstory mystery, the importance of insuring that you have both internal and external story triggers, and generating alignment between your character’s internal conflict and the nature of their world

Session Three

Defining your characters and relationships to generate story. Then distilling all that to pitch-able form

Friday January 23 2026

How do you define your main character and how to position your secondary characters around them so that you have sustainable tensions and don’t end up with siloed characters that take away from the core essence of your show

Session Four

Building a strong pilot story and successful teaser

Wednesday January 28 2026

This part will follow how you generate a strong pilot story that defines the nature of your show (for the audience as well as buyers) and how the teaser section (of both your pitch and your script) plays a secretly important role.

Session Five

Working out your Season 1 arcs and everything else for your pitch

Thursday January 29 2026

Finally, we will focus on how to plan out your first season in a way that is both specific and flexible, how to generate episodic stories and how to distill all that down into a digestible form for your pitch.

ADD-ON Session

Private 1 to 1 pitching session

Wednesday February 4 2026

For an additional fee, you also have the opportunity for a private 1 to 1 pitching session with Blake where you can receive personalised feedback on your pitch. This is an additional chance to put what you’ve learned over the 5 sessions into practice, as you will have 45 minutes to pitch and receive feedback (25 minute pitch/20minutes feedback) on whatever idea you’ve been developing in conjunction with the course.

(PLEASE NOTE: in order to qualify for the one to one surgery you need to have attended the previous five sessions)