LIVE ONLINE SESSIONS
Designed around Angus Finney’s new publication, HUMAN IN THE LOOP: AI AND THE FILM VALUE CHAIN (March 2025: Cine Regio/Proof of Concept), the Human in the ‘AI’ Loop is a Masterclass series of online workshops and 5 Q&A one-hour sessions with leading experts on the impact, utility and challenges presented by Generative AI.
Understanding the fast-moving challenge of AI and the exponential changes generative models are already having on the Entertainment Value Chain is critical for all practitioners in the screen entertainment industries.
Dates:
9th, 10th, 11th, 12th, 13th June 2025
Time:
5 x 3 hour sessions
10am – 12pm
4pm – 5pm (BST – London time)
Fee:
£500 – Standard Fee (VAT applied if applicable)
AI is now ubiquitous and is impacting:
– underlying rights and IP, copyright
– screen writing
– predictive modelling
– production planning
– principal photography
– post-production
– vast types of algorithms pertaining to data research, audiences, promotion and distribution
However, adoption across the screen industries has been uneven. Whilst more than 100 AI tools exist across a scattered menu, suites and workflow models are still rare. This course explores a range of tools and their utilities, but with a level of critical analysis so often missing from the tech sales speak and promoters.
This course is immersive and highly practical. Intended outcomes advancing the participant’s understanding and confidence when adopting AI.
DR ANGUS FINNEY – FILM AND ENTERTAINMENT BUSINESS SPECIALIST / AUTHOR & EXECUTIVE PRODUCER
Dr Angus Finney is a world leading film and entertainment business specialist, author, and an executive producer. His current executive producing credits include the South African feature Mrs Plum (2025), Malta’s The Theft of the Caravaggio (2025) Dancing Fox’s UK comedy Blueberry Inn (2025) and the Chinese hit TV series The Princess Royal (2024). He is the co-founder and Executive Chair of PROOF OF CONCEPT, an e-learning platform serving the Screen Entertainment industries.
Finney is an ambassador for CogX AI; a British Film Institute and Film i Vast AI consultant, and a public speaker and mentor on artificial intelligence and the entertainment industries. His third edition of The International Film Business: A Market Guide Beyond Hollywood (Routledge, 2022) is now an industry bible. His new book is Hu- man in the Loop: AI and the Film Value Chain (2025), to be followed by AI and the Screen Industries (Routledge, 2026). He is also a co-author of the BFI CoStar Report: AI and the Screen Sector: Perspectives and Paths Forwards, April 2025.
Finney teaches at Judge Business School, Cambridge University, where he is a Fellow and Coach on the MBA programme. He is currently a visiting professor to the Beijing Film Academy, and a Course Director at the UK’s National Film & Television School, the Danish National Film School, Screen Ireland and the British Film Institute. Finney has taught all over the world at the highest levels of the entertainment industry and co-founded the Exeter University/London Film School MA in International Film Business (MAIFB) in 2014.
SESSIONS OUTLINE
Who is this for?
Film and television Producers, Writers, Directors, CEOs, Business Affairs Executives, Line Producers and Heads of Departments from production companies, public funders, and services including lawyers and accountants
Location:
Online Programme via ZOOM
All Online Programmes will be conducted in English
For more details contact: [email protected]